Guerrera is a boutique communications agency with big company quality.
A small and agile communications duo, Colleen Daly and Brian MacIver make up Guerrera: The Agency, a creative agency dedicated to supporting small businesses and nonprofit organizations. We want to work with those small groups with big dreams hoping to make an even bigger impact. Those who serve our communities in powerful ways deserve professional, effective creative services within their budget, and we’re here to help!
Mission Statement
Advancing the mission of forward-thinking businesses, nonprofits, and progressive groups through affordable top-tier content marketing and strategy services.
About Colleen
Founder, Director of Marketing and Design
Colleen has 13 years experience in marketing, graphic design, and in the nonprofit sector. Colleen graduated Phi Beta Kappa from the University of North Carolina at Chapel Hill where she co-founded Embody Carolina, a non-profit organization now owned by the Center of Excellence for Eating Disorders at UNC Hospitals. She worked in marketing for the University before heading to pursue her Master's Degree in Integrated Marketing Communications at Northwestern University. At Northwestern, Colleen served as the Director for the Cause Marketing Initiative and managed 9 teams of students conducting projects for nonprofit clients. She completed her Master's immersion project with WBEZ, the NPR affiliate in Chicago, where she led a team in providing research and recommendations on donor relations. After completing her Master's, Colleen followed her heart to Washington D.C. and served as Director of Media and Strategic Communications for End Rape on Campus, a national sexual violence prevention and response organization.
About Brian
Partner, Director of Strategic Communications
Brian has 14 years of professional publishing experience in both Canada and the U.S. across daily news, magazines, and online publications. After graduating from the Medill School of Journalism master’s program at Northwestern University in 2015, Brian spent the next six years working in cannabis media for GIE Media’s Cannabis Group, consisting of Cannabis Business Times, Cannabis Dispensary magazine, Hemp Grower, and the Cannabis Conference. There, he honed his writing, editing, and business-to-business communications skills, helping destigmatize and normalize a rapidly growing cannabis industry as associate editor, senior editor, and managing editor. Until December 2021, Brian was directly involved in all levels of writing, editing, and planning of print, digital, and client-sponsored content, winning national awards from the American Society of Business Publication Editors (ASBPE) for his individual (Best Company Profile 2018, 2020) and group work (Magazine of the Year, 2018). Since November 2021, he has worked as a freelance communications specialist focusing on small businesses and nonprofits, including copywriting, ghostwriting, editing, website development, stakeholder communications, and social media. He is keenly looking for opportunities in the Bitcoin space!
Our Team
Lemonny, Director of Shenanigans
Need something chewed? Require a dose of zoomies? Prefer a series of borks to get you through the day? Lemonny is master to none. This girl, while only 9 months old, contributes to Guerrera Agency in a major way by stepping on keyboards, keeping consultants awake with lots of borks, and generally causing mayhem to keep things interesting.
Sabrina, Director of Snoozles
When a hard deadline is fast approaching and consultants work late into the night, Sabrina pulls their slack by sleeping around the clock to make up for lost hours. This hardworking girl ensures that every team member has their 8 hours accounted for. When not napping, Sabrina can be found lounging in a sunbeam or rolling around in grass.
Tadpole, Director of Borks
Tadpole embodies what it means to “get the word out.” Tadpole’s likes to keep the team alert by ensuring they are well apprised of every bird, person, dog, siren, delivery driver, rabbit, and wind gust that goes by. While Tadpole’s smile is mischievous, his chaotic tendencies are easy to tame, a snacko or two does just the trick!
Ellie, Director of Smellz
Ellie is a 6-year-old Lab-Terrier Mix who serves as Guerrera: The Agency’s Director of Smells. When she’s not sniffing plants and every blade of grass during walks, she likes to nap on her parents’ bean bag couch and get belly rubs. Ellie suffered from a genetic condition common to terriers that caused severe glaucoma and forced her to have her eyes surgically removed in Spring 2023. Despite this, she’s still a very good girl.