Guerrera: The Agency is proud to work with small businesses, nonprofits, and progressive groups by helping them advance their missions. We love working with organizations that positively impact communities! Let us help you identify your stories and knowledge so that we can share them with your stakeholders in meaningful and relevant ways.
Our services range from designing marketing and communications strategies, executing social media campaigns, developing consumer insight studies, writing and editing blogs, e-books, one-pagers, and all other written communications. Please find below a description of the services offered, and contact us if you have any questions or further needs!
Consumer/Donor Insight
Many organizations approach marketing challenges without fully understanding the nuances of their market and what strategies are most effective in prompting a desired behavior (donations anyone?). Rather than tailoring communications to each actionable donor segment, organizations approach their current and prospective donors with a "one size fits all" approach to marketing. This can lead to inefficiencies in communicating with and driving action from donors.
Consumer insight services include both quantitative analysis of a donor/customer base, usually stemming from surveys and deeper qualitative analysis of the segments identified from the results of the yielded insight. These studies provide a foundation for organizations to base their communications strategy tailored to distinct segments.
Marketing Strategy Design and Implementation
Our agency takes a data-driven consumer focused approach to designing and implementing marketing strategy. We sit down with you and learn about your values, objectives, and voice. We do our research - conduct consumer insight studies, identify competitors, and map out the market. We identify what value we bring to consumers and create communications strategies that capitalize on each target audience’s perception of your services. We plan long and short term campaigns to achieve (and surpass) your goals.
Blog and Feature Writing
Guerrera: The Agency, has a combined 31 years of experience in digital content production in both B2B and B2C. From in-house subject matter expert interviews and customer case studies, to e-books and in-depth technical topic breakdowns, Guerrera’s award-winning writer can help your organization increase its share of voice (SOV) to grow its share of market (SOM) through relevant educational blog content.
Ghostwriting + Editing
Do you have in-house subject matter experts (SMEs) who don’t have the bandwidth or skillset to write their own informative and accessible content? Guerrera: The Agency specializes in ghostwriting and editing services that help your experts shine.
Ghostwriting involves Guerrera interviewing your SME to download their knowledge and get a feel for their voice. We produce content that matches their tone and your brand’s standards.
Take the writing and editing load off your SMEs but still have them on the byline for an in-house blog or media partner article, and help your business and experts send strong signals in a market filled with noise.
Graphic Design
The first thing your audience sees on your website, social media pages, and other marketing materials is not the copy, but the images and overall design.
Guerrera: The Agency’s graphic design services help your enterprise stand out from the competition by effectively communicating brand values and mission through visual media. Establish yourself as a major player in your industry through impactful, eye-catching, and communicative graphic design.
Social Media Management
Social media is an important part of any marketing strategy. Smart social media use helps organizations generate leads, promote event appearances, elevate and disseminate content, and find and connect with their audiences. But doing social media well takes time and resources that you may not be able to commit yourself.
Guerrera: The Agency offers social media management services to grow your business’s online visibility, helping improve audience awareness of your brand and your content’s reach.
Content strategy planning and implementation
Word of mouth is important for your small business, but what stories are your stakeholders and customers sharing? We offer content strategy planning for your business or nonprofit, helping you identify and share your story in the most effective ways. From strategy planning and current asset optimization to content creation and promotion, ask us how we can help plan and execute on your own content marketing strategy plan today!